A routine does not need many steps. Cleanse, treat and protect is a simple pattern that is easy to remember and easy to keep up every day.
Step one: cleanse
Start with a gentle cleanser. Wet your face, massage a small amount over your skin, then rinse and pat dry. Do this in the morning and again in the evening, especially after a day out in the Dubai heat.
Step two: treat
Next comes a serum. Apply a few drops to clean skin and let it settle for a moment. If you are new to a serum, begin by using it once a day.
Step three: protect
Finish with a moisturizer. A light gel cream is a good place to start, and you can adjust the amount to suit how your skin feels.
Key points
- Keep to three steps and add more only when you need them.
- Introduce one new product at a time.
- Read the full ingredient list on every product page before you buy.
Ready to start? Browse our skin care range or our serums.



